industry

Hospitality

our roles

Illustration, Art direction

Tuatara Brewery

Tuatara is one of Wellington's oldest and best-known craft beer breweries. After a very successful launch in 2000 the brand wanted a refresh. Together with Clemenger BBdo, we've shed Tuataras skin. Head & Tail is responsible for the art direction and the illustrations for their new packaging. With the re-brand, Tuatara also launched a new beer called Baltic Porter for which we did the illustrations for the label. Tuatara brewery owes their name to one of the lesser-known endemic reptiles attributes, a hidden pineal eye located on the top of its tiny head. Most obvious at birth and then scaling over later, the tuatara’s third eye even has its own rods, cones and retina. Its eye is our source of inspiration, it's all about focus.