Branding, UI, Art direction
As an organisation driven and inspired by the community, Hamilton City Council needs to make sure they are relevant and relatable. Their mission is to build a more vibrant, attractive and prosperous city.
We worked together with Dynamo6 on the refresh of the council's digital brand.
Our challenge was to stand out, be fresh and still being instantly recognizable as olive oil. The brand identity is based on the locality of the olive grove. Hokianga is a beautiful natural area in the North of New Zealand. With a perfect climate for Olive trees to grow topped with unique geological features; the Koutu boulders. Almost perfectly spherical boulders that poke out of the water. The logo refers to both the olive and the boulders. The colorful visual language is derived from the tones of the earth, the olives themselves and the Hokianga area. The typeface is powerful but its shapes clearly related to olives and olive oil.