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industry

Local council

our roles

Branding, UI, Interaction, Concept, Art direction

together with

Dynamo6

Hamilton City Council

As an organisation driven and inspired by the community, Hamilton City Council needs to make sure they are relevant and relatable. Their mission is to build a more vibrant, attractive and prosperous city.

Together with Dynamo6, we worked on the refresh of the council's digital brand.  The aim was to create a relevant and relatable identity for their new website.
To create a familiar visual language for all Hamiltonians, we took the mighty Waikato river as our main inspiration. The river connects, is culturally significant and is just very beautiful. The design focuses on clear page layouts to provide good readability and to make information easy to find. On top of that, we added some ‘non-council’ flair to avoid becoming boring. Resulting in a visually rich website that makes looking up when to put the bins out a breeze.

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To capture all the design decisions and make sure the digital brand is used in a consistent way we provided Hamilton City Council with a extensive brand guide, including design library. This way, design teams can easily utilise the digital brand for future projects.  

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We would love to hear from you! Wherever you are in the world.