head and tail koutu olive oil header_02
Our roles

Branding, Packaging, Art direction


Industry

Food

Branding olive oil 

Our challenge was to stand out, be fresh and still be instantly recognizable as olive oil. The brand identity is based on the locality of the olive grove. Hokianga is a beautiful natural area in the North of New Zealand. With a perfect climate for Olive trees to grow topped with unique geological features; the Koutu boulders. Almost perfectly spherical boulders that poke out of the water. 
The logo refers to both the olive and the boulders. The colourful visual language is derived from the tones of the earth, the olives themselves and the Hokianga area. The typeface is powerful but its shapes clearly related to olives and olive oil.

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head and tail koutu olive tree 09
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Brand identity

Our challenge was to stand out, be fresh and still being instantly recognizable as olive oil. The brand identity is based on the locality of the olive grove. Hokianga is a beautiful natural area in the North of New Zealand. With a perfect climate for Olive trees to grow topped with unique geological features; the Koutu boulders. Almost perfectly spherical boulders that poke out of the water. 
The logo refers to both the olive and the boulders. The colorful visual language is derived from the tones of the earth, the olives themselves and the Hokianga area. The typeface is powerful but its shapes clearly related to olives and olive oil.

head and tail koutu olive oil 08
Headandtail_Koutu_oliveoil_06
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headandtail_koutu_oliveoil_header_06
head-and-tail-koutu-olive-oil-the-hokianga-in-a-bottle
head-and-tail-koutu-boulder
Headandtail_Koutu_oliveoil_bottle-orange
About the artist
Allan Gale is a New Zealand wood engraver from Aotearoa/New Zealand. In 1971 he began woodcarving in a secluded bush valley at Waiotemarama, Hokianga where he still lives. Allan uses the end grain of kauri and carves the picture he envisions on the wood.
He created the landscape we have incorporated into the label design.
Head and Tail - koutu olive oil - Allan Gale
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Selected Works

KoutuProject type

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