headandtail_eeca_header_mockup3headandtail_eeca_header_mockup3
industry

Goverment

our roles

Branding, Art direction, Print, Concept

Commission

Clemenger BBDO Wellington

EECA

The Energy Efficiency and Conservation Authority (EECA) is the government agency that works to improve the energy efficiency of New Zealand homes and businesses, and encourage the uptake of renewable energy. It seeks to demonstrate that people can get more out of life by living with less energy.

Together with Clemenger we designed a clear, clean and pure identity that matches and express EECA’s way of being. Tapping into their mission and vision we use reduction as our focus point by adding white space working with patterns, and geometrical shapes. I hear you thinking ‘why would you use color at all’ its to create an edge, to promote a lifestyle that is aspirational and hopeful, but not sugar-coated.

headandtail_eeca-header6headandtail_eeca-header6
headandtail_eeca-brandbook-mockup9headandtail_eeca-brandbook-mockup9
colours2@3xcolours2@3x
billboardbillboard