industry
Goverment
our roles
Branding, Art direction, Print, Concept
Commission
Clemenger BBDO Wellington
EECA
The Energy Efficiency and Conservation Authority (EECA) is the government agency that works to improve the energy efficiency of New Zealand homes and businesses, and encourage the uptake of renewable energy. It seeks to demonstrate that people can get more out of life by living with less energy.
Together with Clemenger we designed a clear, clean and pure identity that matches and express EECA’s way of being. Tapping into their mission and vision we use reduction as our focus point by adding white space working with patterns, and geometrical shapes. I hear you thinking ‘why would you use color at all’ its to create an edge, to promote a lifestyle that is aspirational and hopeful, but not sugar-coated.
Gen Less
EECA’s gift to New Zealand and the world is Gen Less, a platform anyone can join, regardless of age. It unites New Zealanders, organizations, businesses and the government, to live and work in more climate-friendly ways. By being in Gen Less, you are choosing to take meaningful, ongoing action to reduce your greenhouse gas emissions from energy use. Change can be challenging but it is something worth fighting for.
